Disney.com
During my tenure at Disney, I primarily worked on Disney.com, the online home for all things Disney. The movies are the nexus for all of Disney’s content, and as such, the most substantial shift I experienced was with the launch of Disney+. In collaboration with our Disney UK team, we updated our modules and simplified the path for the guest, taking a mobile-first approach.
The effort to rework Disney.com was no small task. There are nearly a thousand movie pages, each with a wide variety of popularity and variable content——from Disney Princess movies like ‘The Little Mermaid’ to hidden gems like ‘Charlie the Lonesome Cougar.’ The goal was to make the guest’s experience straightforward, to get them from our site to their destination to watch the content they want.
With such high volumes of traffic, data and research became the north star of our design. We studied, analyzed, and mapped our guest’s behavior to better understand pain points. With this understanding, we created a suite of modules to update the visual design of Disney.com and provide a place for our guests to have the best digital experience imaginable.
